She DMed 3 clinics about her treatment. Only one replied before she went to bed.

For most aesthetic practices, the inquiry does not start with a phone call — it starts with an Instagram DM. Someone sees a before-and-after, taps through to your profile, and messages "how much for lip filler?" at 9:40 on a weeknight. Instagram and Facebook are where med-spa demand actually lives, and it lives after hours, when your front desk is long gone.

The trouble is that an interested client rarely messages just one clinic. They DM three, compare who replies, and book with the practice that answers first and makes them feel taken care of. When your reply lands the next morning, the consultation — and often a multi-treatment client worth thousands over a year — has already been booked somewhere else.

An AI appointment setter for your med spa answers every one of those DMs the instant it arrives, so a late-night inquiry becomes a booked consultation instead of a missed opportunity.

SetterFlow puts one AI setter behind every channel a client might use to reach you — Instagram DMs, Facebook Messenger, and a chat widget on your website. When a message comes in, it replies in seconds with a warm, on-brand tone, not a stiff auto-response.

It then qualifies the client the way a great coordinator would: which treatment they are interested in, whether they have had it before, what look or result they want, and when they would like to come in. For a filler inquiry it captures desired volume and first-timer status; for laser it asks about treatment areas and package interest; for body contouring it screens goals and consultation readiness. Once the conversation is qualified, it books the consultation or hands your team a complete lead.

Aesthetic menus are wide, and a good setter cannot ask every client the same three questions. SetterFlow adapts to the treatment: Botox and Dysport inquiries get screened for areas of concern and prior experience; lip and dermal filler for desired look and volume; laser hair removal for treatment areas and skin type; chemical peels and microneedling for skin concerns and history.

The result is a lead your injector or provider can actually use. Instead of "someone asked about filler," your team sees a first-time client interested in lip filler for a natural look, hoping to come in before an event in three weeks — ready for a consultation rather than a round of back-and-forth.

The economics of a med spa are driven by packages and repeat visits — a series of laser sessions, a body-contouring plan, a membership. Those are the highest-intent inquiries and the ones most likely to shop around after hours. Because the AI qualifies every conversation, it recognizes package and high-value interest immediately and flags the lead as hot so it reaches your team while the client is still deciding.

One captured laser package or membership consultation can be worth thousands, and it is often the exact inquiry that would otherwise have sat unread until morning.

A large share of aesthetic inquiries come from people who are nervous and researching their first treatment. Drop them into a rigid intake form and they disappear. SetterFlow meets them with a natural, reassuring conversation — answering the common "does it hurt, how long does it last, am I a candidate" questions from your knowledge base, and gently guiding them toward booking a consultation where your provider can assess them properly.

It never diagnoses or promises a specific result; it captures the client’s goals and interest so your team can have the right conversation about candidacy in person.

Instagram engagement peaks in the evenings and on weekends — precisely when your clinic is closed. That is the window where inquiries pile up and go cold. SetterFlow works around the clock, so the client scrolling at 10pm gets the same instant, qualified response as the one who calls at 2pm. Your front desk arrives to a tidy list of qualified consultations instead of a backlog of unread DMs.