Every guest enquiry answered. Every shift working to standard.
AI setter and staff SOP assistant for hotels & resorts
SetterFlow answers guests on your website, Instagram and Messenger around the clock, qualifies them and hands off your booking link. Behind the desk, a private staff assistant turns your SOPs into answers your team can use mid-shift.
Seaview Suites
AI Setter · Instagram DM
Hot lead · Elena K.
Sea view suite, 14 to 18 June, anniversary, dinner
Handles the enquiries your front desk fields all day
Your guest setter answers from your own rooms, rates pages, policies and FAQs, then qualifies the stay and passes it on.
Room & Suite Enquiries
Dates, guests, room type and budget, then your booking engine link
Direct Booking Questions
Rates, inclusions and policies answered from your own pages
Weddings & Events
Date, guest count, budget and contact details for your events team
Groups & Corporate
Room block size, dates and company details captured for sales
Restaurant & Bar
Opening hours, menus and dietary questions answered, requests passed on
Spa & Experiences
Treatments, tours and transfers explained, interest captured
Pre-Arrival Questions
Check-in times, parking, airport transfers and pets
In-Stay Requests
Concierge answers, and requests logged for the front desk through a connected action
Guests plan their trip after your desk goes quiet
24/7
Guests research in the evening and across time zones. An enquiry that waits until morning often books somewhere else.
3 inboxes
Website chat, Instagram DMs and Messenger all ask the same questions, and each one needs someone watching it.
400+
Department documents at one boutique hotel we work with. Nobody memorizes that, so standards drift shift by shift.
It's Sunday, 11:12pm. Here's what happens.
11:12pm
A message arrives on Instagram
"Hi, do you have a sea view suite for 2 adults, 14 to 18 June? Is breakfast included?"
11:12pm
Your guest setter replies straight away
It answers the breakfast question from your rates page, describes the suite options, and asks about the occasion and budget.
11:15pm
The stay is qualified
Anniversary trip, sea view suite, flexible on price, would like a dinner reservation on the first night. It sends your booking engine link.
11:16pm
Details captured
The guest shares a name and email so your team can arrange the anniversary touches. Everything lands in your leads dashboard, and in your CRM if you connect one.
11:16pm
Your team gets a hot lead alert
"Hot Lead: Elena K. Sea view suite, 14 to 18 June, 2 adults, anniversary, dinner on arrival night."
Next AM
Reservations follows up with context
No back and forth. Your team knows the dates, the room, the occasion and the extras before they write back.
Your guests get answers. Your staff get the standard.
Most hotels have two knowledge problems: guests who cannot get a reply after hours, and staff who cannot find the right procedure mid-shift. SetterFlow runs an agent for each.
For guests
Convert the traffic you already get
One guest setter on your website, Instagram and Messenger answers every enquiry 24/7 from your own information, qualifies it, and sends your booking engine link or captures the guest's details and alerts your team.
For staff
Every shift works to standard
A private staff assistant turns your handbooks into a living, visual SOP. Anyone on shift can ask how a room is turned down or how a cocktail is built and get your answer, with the photo.
The handbook nobody reads, now answers back
A boutique hotel in Cyprus runs this today: a staff assistant built on more than 400 department documents, used by front office, housekeeping and F&B teams. Recipes come back as visual cards with the photo of the finished dish or drink, so the tenth serve looks like the first.
Answers from your own SOPs
Upload your department handbooks, checklists and recipe books. Staff ask in plain words and get your standard back, not a guess.
Shows the finished result
Recipes and visual standards come back as cards with the photo, so a new bartender sees exactly what the drink should look like.
Private to your team
The staff assistant is a separate agent from your guest setter and only loads on the sites you allow, so recipes and procedures never reach guests.
Staff assistant
Bar · F&B standards
Citrus Garden Spritz
Bar SOPWine glass · Cubed ice · Built, not shaken
Ingredients
- Aperitivo bitter45 ml
- Fresh orange juice20 ml
- Rosemary syrup10 ml
- Prosecco90 ml
- SodaTop, about 20 ml
Method
- 1Fill the wine glass with cubed ice.
- 2Build bitter, juice and syrup over ice.
- 3Add prosecco, top with soda, stir once.
- 4Garnish with an orange wheel and a rosemary sprig.
More than a chat bubble. It works with your team.
At the same Cyprus hotel, the guest setter acts as a concierge and logs guest requests for the front desk through a connected action.
Connected actions
The setter can call your systems mid-conversation over a secure HTTP action, for example logging a guest request for the front desk. We configure each action with you and test it before it goes live.
Human takeover inbox
Every website, Instagram and Messenger conversation lands in one inbox. Your team can step in on any thread, the AI pauses, and the guest sees your reply in the same chat.
Control from Claude or the terminal
Our MCP server lets you manage your setters from Claude or any MCP client with an API key: update knowledge, review leads and adjust settings without opening the dashboard.
- Leads pushed to HubSpot, GoHighLevel, Kommo or any webhook
- Opens in the guest’s browser language
- Hot lead alerts to your inbox
Set up in under 24 hours. Live in days, not weeks.
01
Tell us your business
Pick your industry and add your business name. AI generates your setter with the right qualification questions — automatically.
02
Connect your channels
Link Instagram DMs, Facebook Messenger, and embed the website widget. One AI brain across every channel.
03
Start getting qualified leads
Your AI setter qualifies every conversation and notifies you with contact info, lead score, and AI notes.
What changes when you stop losing leads
Without SetterFlow
With SetterFlow
Why hotels lose direct enquiries after hours
Guests plan trips when they have time: in the evening, on the weekend, from another time zone. They message the hotel on Instagram, open the chat on your website, or send a question on Messenger. When that message waits until the morning shift, the guest has often moved on to an online travel agency or another property that answered first.
An AI setter for your hotel answers those enquiries the moment they arrive, from your own rooms, rates pages and policies, and keeps the guest moving toward your booking engine instead of a third party.
How the guest setter qualifies a stay
Every enquiry is different: a couple on an anniversary, a family in August, a company planning a retreat. SetterFlow asks what your reservations team would ask: dates, number of guests, room preference, budget and occasion. Wedding and event enquiries capture date, guest count and budget for your events team.
Once the stay is qualified, it sends your booking engine link, or captures the guest’s details and alerts your team with the full context. Hot leads reach you straight away, and every lead can be pushed to your CRM.
A living SOP for every department
Standards drift when they live in binders and in the heads of senior staff. A new bartender asks a colleague how the house spritz is built, gets a slightly different answer each shift, and the guest notices.
The SetterFlow staff assistant answers from your own handbooks, checklists and recipe books. Ask it how a suite is turned down or how a signature cocktail is made, and it returns your standard, with the reference photo when you have one. It runs as a separate, private agent that only loads on the sites you allow.
Concierge answers and requests that reach the desk
During the stay, guests ask about restaurant hours, transfers, the spa and local tips. The guest setter answers from your information, and with a connected action it can log a request for the front desk so nothing depends on someone reading a chat later.
When a conversation needs a person, your team takes it over from the inbox and the AI steps back.
You're probably wondering...
Does it book rooms in the chat?
No. It qualifies the lead in the conversation, answers their questions, then sends your booking link, or captures their details and alerts you. For a hotel that means your booking engine link, so the reservation still goes through your own system and rates.
What is the staff SOP assistant?
A separate, private agent for your team. You upload department handbooks, checklists and recipe books, and staff ask questions in plain words. Recipes and visual standards come back as cards with the photo of the finished result. It only loads on the sites you allow, and it shares no documents with your guest setter.
Which departments can use it?
Any department with written standards. At a boutique hotel in Cyprus it answers from more than 400 documents used by front office, housekeeping and F&B staff.
Can it connect to our PMS or other systems?
Through connected actions, the setter can call a system you choose over HTTP during a conversation, for example to log a guest request for the front desk. We set each action up with you and test it before it goes live. Leads can also be pushed to HubSpot, GoHighLevel, Kommo or any webhook.
Can my team take over a conversation?
Yes. Every conversation from your website, Instagram and Messenger is in one inbox. Anyone on your team can take over a thread, the AI pauses, and the guest sees your reply in the same conversation.
Does it speak to international guests?
The website setter opens in the language of the guest’s browser, and your inbox shows which language each conversation was held in, so your team can follow up in the right one.
How long does it take to set up?
We set it up with you in under 24 hours. Training and testing take a few more days, then it goes live. We load your rooms, policies and FAQs for the guest setter, and your handbooks for the staff assistant.
Can I manage it from Claude or the command line?
Yes. The SetterFlow MCP server lets you manage your setters from Claude or any MCP client with an API key, including knowledge documents, lead settings, connected actions and leads.
It pays for itself. Fast.
Online travel agencies typically take 15 to 25% of a booking. Every enquiry answered and sent to your own booking engine instead keeps that margin. On a $1,000 stay, one extra direct booking a month more than covers SetterFlow.
SetterFlow works for other businesses too
Right now, a guest is asking your hotel a question.
It's 11:12pm. Is anyone answering?
Free demo on your site · 7 days free from go-live · No card needed · No commitment